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Water is water is water
Project type
Portfolio Management
Year
2018
Client
Asia Brewery Incorporated
Agency
Ogilvy Manila
Whenever I’m faced with a tough brief, I think, “heck, I’ve sold 3 different brands of water. Nothing scares me now.”
THE PROBLEM:
Asia Brewery had 2 brands of drinking water with varying filtration systems (Absolute and Summit) and was planning to add another brand (Summit Still and Sparkling) operating in a country where drinking water was absolutely free. They came to us and asked for a way to manage and grow all 3 brands.
OUR SOLUTION:
2-day workshop with stakeholders that clearly outlined the target segments and the vision for all 3 brands in a way that engaged all team members from both client and agency sides.
RESULTS:
The VP enjoyed the workshop and we were entrusted with a 4th brand without having to pitch for it (not water this time! Whew!). All brands are still in business and thriving as we speak.
