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Culture, culture, culture
Project type
Brands in Culture
Year
2015, 2018, 2019, 2023
Client
Monde Nissin PH
KFC PH
Pond's PH
Jollibee SG
Agency
Publicisjimenezbasic,
Ogilvy Manila,
Edelman Singapore
The only way for brands to live these days is to be in culture. In a world of gold-fish attention spans, it’s getting harder and harder to build brands.
THE PROBLEM:
But how?
OUR SOLUTION:
For brands to be in culture, the people who build it need to live in culture.
To find moments that align with the brand.
To build moments that can magnify what the brand believes in.
To find bubbling counter-culture sentiments the brand can lend a voice to.
RESULTS:
Improved share of minds. Tons of learnings on what works and what doesn't in the real world where actually live in.
